SITUATION

TARTA wanted a campaign to show how valuable its service is to riders and non-riders alike in the Toledo area. Including businesses who rely on TARTA for bringing in customers; elderly persons who depend on TARTA for getting to their doctor’s appointments and pharmacies; and disabled persons who lack the ability to drive.

RESULTS

We created the "Signs Campaign" using the bus marquee as a visual motivator combined with actual riders of the TARTA system we developed a very graphically approachable campaign. The ads help convey the critical role TARTA plays in the lives of those who rely on it as their primary transportation to family event, medical appointments, social engagements, educational opportunities and work.