The challenge was to increase awareness of ProMedica’s individual orthopaedic services. Through research, we discovered that people in our target audience would put off a much needed treatment or surgery and opt to put up with the pain instead. Which is a shame when you think of all the wonderful surgical and non-surgical options that ProMedica Orthopaedics provides.

Therefore, we developed a campaign that focused on the simple fact that if you’re not running at full capacity, you’re not living the life you are meant to live. This campaign served as a rallying cry to get people to understand that with the tools ProMedica offers, and their own determination and will to succeed, there’s no reason why they can’t unleash their full potential and do what it takes to LIVE 100%.

Results were a 16.4% increase in surgery volume over the same month in the previous year (2014) and continues to grow, and more than 14,000 people visited the campaign web page by the end of May.