SITUATION

Gas prices were on the rise rather dramatically in 2011, and the Toledo Area Regional Transit Authority wanted to create an awareness campaign with the goal of reminding people that public transportation was one of the best means of combating high gas prices.

SOLUTION

We created a series of posters designed to get people to stop a moment and reflect on their own gas consumption and consider using a less expensive means of getting around town.

RESULTS

A comparison of rider figures showed a 12% increase in 2012 over 2011 ridership.