SITUATION

Northwest Ohio is battling a heroin and opiate epidemic. An average of three people die each week in the Toledo area due to heron-related overdose. Lucas County Sheriff responded to this public health and safety crisis by launching an addiction resource unit in July of 2014 named D.A.R.T. (Drug Abuse Response Team). This team takes law enforcement officers beyond traditional roles and, as first responders, directly involves them with treatment.

SOLUTION

D.A.R.T. lacks the resources needed to meet the growing demands of the epidemic. So in order to raise awareness of the region’s increasing heroin problem, we introduced our audience to the “real face” of heroin, as these campaign ideas illustrate.