SITUATION

Mercy Health had never promoted their orthopedic service line. They have highly capable programs in Grand Rapids and Muskegon, Mi, but public awareness was very low. Our charge was to create a simple campaign that promoted faster discharge times, rapid recovery, and customized care to get you back better, stronger and faster. 

SOLUTION

"Getting back sooner" is a common message with hospitals wishing to promote their orthopedic services. So part of the challenge was to offer up a fresh approach as this campaign demonstrates. Radio and online were created to deliver the message and as a result, admissions were up substantially following this campaign.