SITUATION

TARTA wanted a campaign to show how valuable its service is to riders and non-riders alike in the Toledo area. Including businesses who rely on TARTA for bringing in customers; elderly persons who depend on TARTA for getting to their doctor’s appointments and pharmacies; and disabled persons who lack the ability to drive.

RESULTS

Its Paratransit service (TARPS) saw an immediate increase of 35,260 of passenger trips for 2010, and set a new monthly record during January 2011, when usage exceeded 20,000 passenger trips for the first time in the service’s 22-year history.