SITUATION

TweenBrands is the parent company of Justice, a well-known, moderately priced clothing line aimed at the pre-teen girl consumer. Our charge was to focus on recruiting talented fashion professionals by updating their website to better reflect their brand and communicate their story in a crowded and competitive marketplace. TweenBrands is in a never-ending battle with fashion houses in New York, LA and Columbus (the #3 destination for fashion careers and where TweenBrands is located).

RESULT

We created a website that leveraged the brand’s uncommon corporate culture, philanthropy, empathy for its retail audience and appreciation for its employees. A career at TweenBrands gives prospects an opportunity to use their creative firepower to translate today’s hottest fashion trends to the tween market, building tweens’ confidence and self-esteem along the way.