MERCY HEALTH EITHER/OR

SITUATION

The challenge was to create a brand awareness campaign for Mercy Health that would set itself apart from other well-known, established competitors who had built a reputation for medical expertise, diverse resources and a proven track record. 

KEY INSIGHT

Through research, we learned that Mercy Health was known for their compassionate side, but not for their expertise. Therefore, we created a new brand campaign that emphasized both patient advocacy and medical expertise was introduced to consumers.

RESULTS 

As of the end of September, 528 patients had visited the first urgent care location. In the first month the pre-registration feature on the app was promoted (beginning Sept. 23), 164 new app installs were completed – a 25% increase in less than a month over total app downloads in 18 months (since its original release in December).