SITUATION
White Castle used to dominate the late-night sales market, but as more and more fast food vendors began to extend their hours, White Castle’s sales took a hit. Their response? To introduce a revamped breakfast menu to recapture some of those lost sales.

KEY INSIGHT
Appealing to White Castle’s core “craver” audience wasn’t enough. To really move the needle, White Castle needed to draw in new patrons, while increasing engagement with millennials who often eat at nontraditional times.

SOLUTION
We crafted a fun, colorful series of POS materials, coupon wraps, digital ads, posters and radio spots, which prominently featured the new breakfast items, while inviting consumers to stop in and try them via humorous and catchy messaging.