SITUATION

Certified Angus Beef brand was created in 1978 as a means of breeding and marketing a superior brand of beef. In the decades since, the word “Angus” has become synonymous with quality beef, yet consumers don’t realize that not all Angus beef producers are created equal. None measure up to the original. We were asked to create a campaign that emphasized the key differentiators to consumers, chefs and restaurant owners.

SOLUTION

We created a campaign that combined beautiful product shots, nostalgic headlines and an elegant design with facts about the Certified Angus Beef brand’s heritage and the lengths to which it goes to create a superior cut of beef.